ABOUT US

WHO WE ARE

OnTheGo is a Malaysian performance nutrition company built on quality, structure, and consistency.

As a Muslim owned company, we strictly adhere to halal ingredient standards, transparent sourcing, and disciplined manufacturing oversight ensuring our products meet both performance expectations and religious compliance.

Every product is developed through controlled formulation and structured production systems to maintain reliability at scale. With a strong domestic foundation, OnTheGo serves customers across international markets and continues expanding its global footprint through structured distribution and consistent operational standards.

FOUNDER’S STORY

WHERE VISION MEETS EXECUTION

OnTheGo was co-founded by Arieff Abas and Emuff Dhiya, combining high impact marketing, personal branding, and strong operational execution.

Arieff Abas is a fitness lifestyle coach and marketing driven founder with a strong personal brand and large digital reach. He has successfully leveraged content, community and influence to help thousands achieve weight loss and better health, while also driving product positioning, brand awareness, and market demand through strategic marketing execution

Emuff, also the co-founder, is a multi venture entreprenuer with extensive experience managing diverse business portfolios. He has experiences led businesses from ground zero to scale, driving operations, execution, and growth with a strong focus on sustainable expansion and profitability. The strong chemistry and complementary strengths between both founders enabled OnTheGo to scale rapidly from zero into a multi million brand within one year. Today, OnTheGo continues to position itself as a performance focused nutrition brand with global ambitions, built on operational excellence and long term value creation.

ARIEFF ABAS

ARIEFF ABAS

CO-FOUNDER & CHIEF EXECUTIVE OFFICER (CEO)

EMUFF DHIYA

EMUFF DHIYA

CO-FOUNDER & MANAGING DIRECTOR

OUR VISIONS

LEADING THE FUTURE OF NUTRITION BRAND

To become a leading functional nutrition brand in Malaysia, setting new standards for product quality, transparency, and value while supporting healthy, active and performance-driven lifestyles.

To develop products that are scientifically sound, effective, and honest

To provide premium-quality products at accessible prices

To build long-term partnerships with distributors, athletes, and retailers

To continuously innovate based on real customer feedback and market demand

To develop products that are scientifically sound, effective, and honest

To provide premium-quality products at accessible prices

To build long-term partnerships with distributors, athletes, and retailers

To continuously innovate based on real customer feedback and market demand

GO-TO-MARKET CHANNEL

DISTRIBUTION & SALES CHANNELS

OnTheGo operates through a strong omni-channel sales strategy, with primary online sales conducted via TikTok Shop and Shopee, supported by high-performing live commerce and digital marketing campaigns.

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Distributor Logo
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Distributor Logo
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Distributor Logo
Distributor Logo
Distributor Logo
Distributor Logo
Distributor Logo

Authorized Distributors

OnTheGo works with authorized distributors, including some of the largest and most established supplement retailers in Malaysia, such as Gorilla Nutrition, WDC Nutrition, Empayar Bina Badan, and Malaysia Supplement. Regionally, the brand is also distributed through Beastmode Brunei, one of the largest supplement stores in Brunei.

Standards & Safety

QUALITY & COMPLIANCE

We place strong emphasis on manufacturing standards, ingredient transparency, quality assurance, and regulatory compliance to ensure product consistency and consumer trust.

Quality Control
Quality Control
Quality Control
Quality Control

Our Philosophy

BRAND PHILOSOPHY

We believe in building long-term trust through results, consistency, and integrity. Every product is developed with function and reliability as the top priority.

OnTheGo Office

Our Philosophy

BRAND PHILOSOPHY

We believe in building long-term trust through results, consistency, and integrity. Every product is developed with function and reliability as the top priority.

OnTheGo Office